ROAS Calculator
Calculate advertising ROAS, profit margin, and break-even ROAS
Input
$
$
$
ROAS
2
Profit Margin
50%
Break-even ROAS
2
Formula
ROAS = (Price × Units) ÷ (Cost × Units + Ad Spend), Break-even ROAS = 1 ÷ Margin
FAQ
What is ROAS?
ROAS (Return on Ad Spend) measures how much revenue is generated for every dollar spent on advertising.
What is a good ROAS?
Break-even ROAS is the minimum. In practice, ROAS must cover all costs and still be profitable. Benchmarks vary by industry.
How do margin and ROAS relate?
Higher margin means lower ROAS needed to be profitable. High-margin products can be profitable at lower ROAS; low-margin products need higher ROAS.